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Category: Entrepreneur

Read the latest on Entrepreneur. This page collects everything Blogger Business Group has published on the topic.

  • Inspirational Entrepreneur – Setting the Wheels in Motion – Henry Ford

    Inspirational Entrepreneur – Setting the Wheels in Motion – Henry Ford

    I came across a few quotes from Henry Ford recently and decided to find out a bit more about the man who started a car company which still exists over 100 years later.

    What I learnt showed a man with a vision to build a car and a businessman driven to challenge the status quo in industry by bringing down costs and taking care of employees.

    “It is observed that successful people get ahead in the time that other people waste.”

    He knew what he wanted – turning down working on the family farm to gain experience as an apprentice machinist. He became an engineer with Edison Illumination Company and devoted much of his spare time to experimenting with gasoline engines. His first vehicle was the Ford Quadricycle. With Edison’s support Ford continued to perfect his vehicle.

    “Even a mistake may turn out to be the one thing necessary to a worthwhile achievement”

    Ford has a vision for his car & to produce them en masse and a focus on lowering costs led to new innovations. He started with the Detroit Automobile Company but the cars produced were of a poor quality and high price but Ford persevered. Next came a twenty six horsepower car, then an eighty plus horsepower races which set land speed records in 1903. In 1908 the renowned Model T was launched and soon other companies copied Ford’s innovations.

    “Coming together is a beginning. Keeping together is progress. Working together is success.”

    Ahead of his time he paid above the minimum wage, fixed working hours and weeks and gave shares to his employees. He also had an interest in the morals of his staff outside the workplace and rewarded those that met his social expectations (this was controversial at the time and he later abandoned the scheme).

    So the questions to you are:
    Ø What is your passion?
    Ø What drives you outside of your work?
    Ø What values are important to you & you don’t compromise?
    Ø How can you bring more of your passions and values into your daily life?

    Anthea is a qualified Executive & Life Coach; accredited EQi Assessor, certified with the Irish Institute of Training & Development (IITD), affiliated with Life and Business Coaching Association Ireland (LBCAI) and fully insured.

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  • Entrepreneur Marketing Tips – How to Get Positive Response From Email Marketing

    Entrepreneur Marketing Tips – How to Get Positive Response From Email Marketing

    Email marketing is cheap and easy to do. The downside to it is that a lot of people don’t want to receive email due to the negative association with spam or junk mail. Here are a few marketing tips that you can test in relation to the content of your marketing emails so your customers will still want to receive them.

    1. Clean up your subject line. Spam filters pick up certain elements on the subject line that indicate junk mail. These elements include having too many capital letters, too many exclamation marks, obvious spam words and spelling errors in the subject line. Spam words such as “free” and “cash” are easily filtered out.

    For more spam word samples, just take a quick glance on your own spam folder. If your email have slipped past through the spam filters despite having spelling errors, unnecessary exclamation marks, and too many letters that are in caps, it still won’t be good for your business.

    Having these elements will make your email, and therefore your company, look unprofessional.

    2. Keep the content simple. Stick to one style in terms of visual layout and color. Be consistent with that style so your customers won’t be confused. Avoid using more than one font and do not use too many colors in your email as these things will make your email look unprofessional.

    In this vein, flashy graphics and animation should also be avoided. These are also classic signs of spam that filters look out for.

    Follow these marketing tips to maximize the impact of your email marketing strategy.

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  • Taking Risks Can Make You a Legitimate Home Business Entrepreneur

    Taking Risks Can Make You a Legitimate Home Business Entrepreneur

    There are several qualities that make up a successful Internet marketer. People with drive, determination, motivation, and those seeking the endless amount of freedom provided with the Internet. But one quality that is absolutely essential amongst legitimate home business owners is being willing to take risks.

    The Internet is an industry that is constantly changing and evolving. You never know exactly what is going to be popular tomorrow. While you are having success with one program today, you very well could see no results tomorrow. Because of this, you have to be willing to pick up and run with it.

    When first starting your home business you have to start from scratch and hope that you are getting off on the right track. It takes time to build a business up meaning you could end up spending months on a wasted project. But if you believe in yourself you will have no problem continuing on the path you are taking.

    That is why confidence plays a big role in taking risks. If you know you can succeed, chances are you are going to succeed. Every Internet marketer faces adversity and makes mistakes. But those that are confident will learn from these mistakes and move on.

    Part of taking risks is anticipating what is coming up next. You have to guess what is going to be popular tomorrow. And if you can guess what is popular you will be able to move ahead of your competitors. Part of guessing includes investing in new programs or systems that you believe can make you a lot of money. It really is a hit or miss situation with certain risks on the Internet.

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    The Internet is not an industry for passive people. Not only are passive people not willing to take risks, but they are also not willing to get out and socialize. The social aspect to Internet marketing is a huge part of having success. You have to get out there and put you and your business on the line. There are going to be a number of people that reject your ideas and business. But you have to be willing to risk this and meet as many people as possible.

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